NATURE: THE COOLEST #STARTUP IN THE WORLD

“Nature can’t put its factory on the outskirts of town. It has to work where it lives.” Janine Benyus
 
In Silicon Valley, where startups are born just as quickly as they perish, the predominant saying is, “Innovate or Die.” In the natural world, that saying holds true in an even more literal sense, and applies to not only entire species, but the ecosystems of which they are an integral part.
 
Unlike Silicon Valley, the “enterprises” that comprise nature’s business of “creating conditions conducive to life” are billions of years old, with standard operating procedures and innovation strategies connected to the very beginning of life on the planet. A quick Google search for “the world’s oldest companies” will tell you that ConEd was born in 1823, Lloyd’s insurance in 1688 and Kongo Gumi construction in 578. There is no decimal missing there, it was actually founded in 578.
 
Nature is an entrepreneurial system that has been conducting research and development not for tens, hundreds or even thousands, but billions of years. From a systems perspective, mother nature is a design expert and stellar model of ubiquitous innovation.
 
Continue reading the article from Adiel Gavish form BiomimicryNY.